Proraso
In 1908, Ludovico Martelli began distributing foreign perfumery products in Italy the success of which gave Ludovico access to a widespread network of manufacturers and distributors across all regions of Italy. As the business grew, Ludovico was able to create his own products. Ludovico’s son, Piero Martelli, took control of the company in the 1930s and the Martellis’ first original brand, Frabelia Beauty Creams, was launched. However, the natural shift from fragrance to grooming came quickly when Piero invented a cream to prepare the skin for shaving. It was named...
